Brand Kit

This brand kit includes the core essence of the Ink branding, featuring logos, colors, typefaces, illustrations, and best practices. It should help any and all creative work.

Logo

The Ink logo consists of a symbol and a word mark.
Wherever possible, the horizontal full logo should be used.

Logo System

Full Ink logo

Ink chain mark

Safe margin

Logo Extensions

With Kraken

With other marks

Partnerships

Color

Ink purple should be used whenever possible.
Backgrounds typically use gradients.

Typography

Ink uses the open source typeface Plus Jakarta Sans.
Lurus Alternatives are used in most cases.

Contribution Guide FAQ